Partner terms

Squatly Partners has two tracks. Code Partner is open. Coach Partner is by invitation, and the first cohort is ten partners; any Code Partner who reaches one hundred paid referrals is offered it.

Code Partner

There is no follower floor. We look for strength-training content, meaning barbell work, hypertrophy, powerlifting, or general strength. We look for an engaged audience and a voice that fits quiet power.

That audience can be on a social platform, a newsletter, or a podcast. Gyms and in-person trainers qualify with a client book in place of a follower count.

Coach Partner

By invitation, or earned. We look for a method your audience already follows and a willingness to sit for the Coach Brief. The first cohort is ten partners. Any Code Partner who reaches one hundred paid referrals is offered the track.

Who is not a fit

• Accounts whose content is discount codes rather than training
• Coupon and deal sites
• General fitness lifestyle accounts with no training content
• Audiences mostly outside the United States at launch

A supplement or apparel code is never a reason to decline you. A training creator who carries one qualifies.

We read every application, and we may decline one that does not fit.

You must be 18 or older to hold a code and be paid.

Every active partner gets complimentary Squatly Pro on their own Squatly account, a year at a time. Once either side gives notice to end the partnership, it is not renewed again. It keeps running until its next yearly renewal date, and then it stops. If we end the partnership for fraud, it stops at once.

A code is a coach. Every partner code introduces a coach, and that coach is the first thing your audience meets.

Where the code goes

After they sign in, your audience taps Referral Code and types your code by hand. Nothing is applied automatically from a link today. Redemption commits once, at the end of onboarding.

Codes work on iPhone and Android.

What the code does

Your code gives your audience 20% off Squatly Pro's annual and monthly plans, and a 14-day free trial on the annual plan. The partner price lasts for as long as they keep subscribing. It does not change the price of lifetime access. Someone who has already had a Squatly Pro free trial gets the partner price without a new trial. The exact figures are in your partner handbook.

The code's coach is revealed when the code validates, and becomes that user's coach. A Squatly Pro member can switch coaches in Settings.

Limits on a code

• One code per user, forever. A second code is refused.
• Someone who already has Squatly Pro cannot redeem a code.
• There is no ceiling on how many people redeem your code.
• We may set an expiry on a code, or switch a code off.

No cookie, no click window

Attribution is the code your audience types. There is no cookie and no click window, so nothing is lost to a browser and nothing expires a few days after a click. If they type your code, the credit is yours.

Code Partners earn 25%. Coach Partners earn 35%, whether invited or earned. An invited Coach Partner earns 35% from the first redemption, including redemptions that come in while the coach is still being built. A Code Partner who reaches one hundred paid referrals is offered Coach status and earns 35% on every payment from that day on. A paid referral is one referred person with a payment that has cleared the 30-day hold without a refund. If their first payment was refunded, a later one that clears still counts. A lifetime purchase counts, and so does someone who started on a free trial, once their first charge clears. Payments made before the day you reach one hundred stay at 25%.

The percentage is of net revenue. Net revenue is RevenueCat's estimate of each payment after tax and the app store's commission, in US dollars at the exchange rate on the day of the purchase, and we do not adjust it later to match what the store actually pays us. RevenueCat is the service we use to track subscriptions.

You earn on the first payment and on every renewal, for the life of the subscription, while the partnership is active. A lifetime purchase pays commission once, at your rate, on the net of that single payment.

Hold and approval

Each commission is held for 30 days after the payment before it is approved. The hold covers the refund window.

Payout

• We pay monthly, in the first week of the month, for commissions approved by then.
• Payout runs when your approved commissions clear a twenty-five dollar minimum balance. Anything under it rolls over to the next month.
• We pay through Mercury, our bank: ACH to a US bank account, a US dollar wire to an account outside the US.

What pays nothing

• A payment that is refunded or charged back pays no commission. If a payment is reversed, the commission on it is reversed too.
• Your own subscription is not a referral. Once your Squatly account is linked to your partnership, your own code will not work on it, and trying does not use anything up.

Your monthly statement

There is no partner portal yet. Each month, starting the month after someone first pays through your code, we email you a statement: redemptions, active subscribers, and commission earned, approved, paid, and your balance. Reply to it with a question and you get an answer the same week.

Commission is paid to you as an independent contractor. Your taxes are yours to handle, and we do not withhold.

Before your first payout, your tax form goes on file with Mercury through the recipient invite we send: a W-9 if you are a US citizen, a US resident, or a US business, and a W-8BEN if you are not. We cannot pay you until it is there. Never email us a tax form.

If you file a W-9, Mercury issues a 1099-NEC when what we pay you in a calendar year reaches the federal reporting threshold, which is two thousand dollars for payments made in 2026.

These rules protect your audience and the brand. Breaking one is grounds for a warning, a pause, or the end of the partnership under section 8.

They apply to anyone who posts for you: an editor, a team member, an agency, or a client's ad account. You are responsible for what they post with your code.

Disclose the relationship

Say plainly that you earn from the code, wherever you share it. "#ad", "partner", or "I earn from this code" all work. Put it where it is seen, not buried at the end. This is the Federal Trade Commission's rule as well as ours.

Say coach

Squatly has a coach. Call it a coach. Do not describe the product in machine terms. It reads a lifter's training and tells them what to do next, and that is the claim to make. We supply the words, and your content kit carries lines you can use as they are.

Where you may not promote

• No paid search or social ads on Squatly brand terms.
• No coupon sites and no deal sites.
• No incentivised sign-ups. Do not offer anything of your own in return for a redemption.

Claims

• No medical claims and no injury claims.
• No invented results. Talk about your own training and your own numbers.
• Never quote a price other than the one the app shows.

Your codes

One code per partner by default. If you are running a campaign and want a second code for it, ask us and we will see what we can set up.

The Coach Partner track is by invitation or earned at one hundred paid referrals, and the first cohort is ten partners.

What we build

We build a named coach in the app, with your name, your avatar, and a voice written from your answers to the Coach Brief. Your code introduces that coach once it is in an app release. You never have to create a coach yourself.

Your code works from the day you get it, with Coach Aleks, the coach modelled on our founder, while your coach is built, so you can start sharing it before your coach is ready.

Your programs ship with your coach by default, though we may bring them in before or after it. We will tell you what is in a release before you announce it, and we will not ask you to promise anything that is not in that release.

What you grant us

You grant us a licence to use your name, your likeness, a description of your voice, and the art or photos you send us, inside the app and in marketing for the program. The licence runs while the partnership is active. Section 7 covers what happens to your programs after it ends.

You confirm that you own or control the art or photos you send us, and that we can use them for your coach.

What we own

What we build stays ours to maintain: the coach we set up in the app, the avatar images we crop, and the written voice. Your name, your likeness, and your programs stay yours.

If the partnership ends

We retire your coach in the first app release after the partnership ends. Users who had your coach are moved to Coach Aleks and told plainly what changed. We stop using your name and likeness in our marketing from the end date. How we treat material we have already published, after the end date, is not settled yet, and we will send you the final wording before you sign.

What you supply

Programs, templates, and methodology you supply stay yours, and nothing here transfers them to us. While the partnership is active, you grant us a licence to build them into programs and templates people can follow in the app, and to show them under your coach name, such as Coach Dana. The same licence lets us list each program on squatly.app under that name, once you have approved it.

When the partnership ends and your coach is retired, we archive your programs. They stop showing up when people browse, search, or set up Squatly, and they come off squatly.app. People already following one of your programs keep it and can finish it, and copies they have made keep working, still under your coach name. The licence carries on past the end date so they can.

Parts of this licence are still open for legal review. We have not yet settled whether it is exclusive, whether we may sublicense it, or how we treat material we have already published. Our lawyer is also checking that the wording above covers your archived programs after the end date. We will send you the final wording before you sign.

What we supply

The Squatly name, the logo, the brand assets, and the content kit stay ours. You have a licence to use them to promote the program while the partnership is active, and for nothing else.

Marks

Neither of us may register the other's trademarks, or anything close enough to be confused with them.

Either side can end the partnership with 14 days' notice, by email. Ours goes to the address on your partner record. Yours goes to partners@squatly.app.

We can end it at once, with no notice, for fraud, which means faking sign-ups with your code. If we do, unpaid commission is not paid, including a balance that has already cleared the hold. What counts as fraud is set out in the partner policies we send you.

Otherwise, commissions you have earned and we have approved are still paid, on the normal monthly schedule.

Commission stops accruing on the end date, and renewals after that date pay nothing. A payment taken before the end date is paid once it clears the 30-day hold. Your final balance is paid in the next monthly payout, with the minimum balance waived, as long as your tax form is on file.

Your complimentary Squatly Pro is not renewed once either side has given notice. It keeps running until its next yearly renewal date, and then it stops. If we end the partnership for fraud, it stops at once.

Your code is switched off. Anyone who already redeemed it keeps the subscription they bought.

You can ask us for a break. Nothing changes: your code stays live, and commission keeps accruing and paying on the normal schedule.

We may pause a partnership while we look into a possible breach of these terms. During a pause your code stops accepting new redemptions, and anyone who types it is told it is no longer valid. Commission on people who already redeemed keeps accruing. A pause does not end the partnership or count as notice to end it, and we can lift it.

Fraud is the exception. If we suspect fraud, we may stop the commission as well as the code while we look into it, on new redemptions and on renewals alike, and we tell you plainly that we have done so. If the suspicion does not hold up, we lift the pause and settle what those payments would have earned.

We may also pause or end the program itself, with 30 days' notice. Earned, approved commissions are still paid.

We give 30 days' notice before any change to these terms takes effect, by email to the address on your partner record, and we update this page.

A change to the rate applies from the date it takes effect. Commission you have already earned is not changed.

If you do not want to continue under the new terms, you can end the partnership with the 14 days' notice in section 8.

These terms are governed by the laws of the State of Florida, without regard to its conflict of law rules. Where a dispute is heard is left open for legal review.

Write to partners@squatly.app. Applications, questions, payout questions, and statements all go to the same place, and a person reads it. Bank details and tax forms go into Mercury, never by email.